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Tom Hanks Warns Against Unauthorized AI Use of His Likeness in Advertisement, (from page 20231126.)

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Summary

Tom Hanks has alerted his fans about an unauthorized use of an AI-generated version of his likeness in an online dental plan advertisement. In a post on Instagram, Hanks emphasized that the video does not represent him and that he has no connection to the company behind it. He previously discussed the implications of AI in entertainment, highlighting ethical and legal concerns regarding the use of a person’s likeness after their death. Other industry figures, including Robin Williams’ daughter, have also expressed concerns about AI recreating voices and likenesses without consent. The topic has become prominent in Hollywood, especially amid ongoing strikes by writers and actors demanding protections against unauthorized use of their likenesses. As the industry navigates the challenges posed by AI, various creators have voiced their opposition to its use in art and entertainment.

Signals

name description change 10-year driving-force relevancy
Unauthorized use of AI likenesses Celebrities’ likenesses are being used in advertisements without their consent through AI technology. Shifting from traditional consent-based representations to unauthorized AI-generated likenesses. In 10 years, laws may be established to protect individuals from unauthorized AI likeness use. Growing accessibility and capability of AI technology to replicate human likenesses. 4
Ethical concerns around AI in entertainment Actors and creators are raising ethical issues regarding AI’s role in performances after death. Transitioning from live performances to AI-generated performances potentially without consent. AI-generated performances could lead to new forms of entertainment but may lack authenticity. The desire for continued legacy and profitability from past performances. 5
Union responses to AI technology Hollywood unions are demanding protections against unauthorized AI use of likenesses. From unregulated AI usage to collective bargaining for actor protections. Unionized protections may lead to stricter regulations on AI usage in entertainment. The need to safeguard actors’ rights and livelihoods in the changing industry landscape. 5
Public sentiment against AI misuse Celebrities and the public are voicing concerns over AI recreations of deceased actors. Moving from acceptance of AI technology to resistance against its misuse. Public sentiment may lead to cultural movements advocating for ethical AI use in entertainment. The emotional connection to original actors and the perceived disrespect towards their legacy. 4
Increased scrutiny of AI-generated content Filmmakers and actors are increasingly criticizing AI-generated art and performances. Shifting from embracing AI creativity to scrutinizing its impact on artistic integrity. The rise of AI may prompt a renaissance of traditional artistry as a response to AI-generated content. A reaction to the perceived degradation of artistic quality by AI technologies. 3

Concerns

name description relevancy
Unauthorized Use of AI Likeness Celebrities’ likenesses are being used without permission in advertisements, leading to potential legal and ethical issues. 5
Ethical Implications of AI in Entertainment AI technologies raise ethical questions about the replication of performances beyond an individual’s life. 4
Lack of Consent in AI Recreation The use of AI to recreate deceased actors’ voices and performances without consent poses ethical dilemmas. 5
Impact on Artists’ Rights The ongoing Hollywood strikes highlight concerns over protecting artists’ rights against unauthorized AI use. 4
Quality and Authenticity of AI Creations AI-generated content may be perceived as inferior or distorted representations of original artists. 3
Potential for Misinformation via Deepfakes Lifelike AI representations can be manipulated to create misinformation, causing public confusion and distrust. 5
Job Displacement in Creative Industries The rise of AI might threaten job security for writers and actors, leading to concerns about employment opportunities. 4

Behaviors

name description relevancy
Concerns Over AI Copyright Celebrities express concerns over unauthorized use of their likenesses and voices by AI, highlighting ethical and legal implications. 5
Public Awareness of AI Issues Increased public discourse around AI technologies and their impact on individuals, especially in the entertainment industry. 4
Demand for AI Regulations Actors and writers advocate for regulations protecting against AI misuse, indicating a shift towards formal governance of AI technologies. 5
Emotional Responses to AI Re-creations Family members of deceased actors react negatively to AI recreating their loved ones, emphasizing the emotional weight of such technologies. 4
AI as a Topic in Industry Strikes AI technology has become a focal point in union negotiations, showing its disruptive impact on labor dynamics in Hollywood. 5

Technologies

name description relevancy
Artificial Intelligence (AI) AI technology is being used to create digital replicas of individuals, raising ethical and legal challenges in the entertainment industry. 5
Deepfake Technology A subset of AI that enables the creation of realistic fake videos and audio, posing risks related to consent and authenticity. 5
Digital Replicas The ability to recreate likenesses and voices of individuals digitally, leading to concerns over use without consent. 4

Issues

name description relevancy
Unauthorized Use of AI Likeness Celebrities’ likenesses are being used in marketing without their consent, raising ethical and legal concerns. 5
AI and Consent in Entertainment The entertainment industry faces challenges regarding the use of AI to recreate performances without actor consent, especially posthumously. 5
Regulation of AI Technology Calls for regulations around AI technology usage in media to protect actors’ rights and likenesses. 4
Ethical Implications of AI in Art Debates around the ethical implications of AI-generated art and performances continue to grow in the creative community. 4
Impact of AI on Labor Rights Ongoing labor disputes in Hollywood highlight concerns over job security and rights due to AI advancements. 5