The text discusses the various issues and changes related to contemporary homes. It highlights the evolving codes and organization of space in houses, as well as the impact of the pandemic on housing quality. The study reveals that the average size of new apartments has decreased, and rooms such as living rooms and bedrooms have become smaller. The decrease in ceiling height and the use of lower-quality materials in renovations are also noted. The text further explores the changing perception of bedrooms as a personal space and workplace, as well as the influence of television on home renovations. It concludes by discussing the future of housing and the need for collective solutions to address societal challenges.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Changing codes of homes | Shift in organization and expectations of homes | Homes will be more multifunctional and adaptable | Pandemic and changing societal needs |
| Decreased quality of housing | Decrease in size and quality of new housing | Potential increase in average size and quality of housing | Lack of space and increasing demand for housing |
| Bedroom as a home for Gen Z | Bedroom becoming the most important space in the house | More emphasis on personal and creative expression in bedrooms | Desire for independence and personal space |
| Millennials renovating homes | Millennials buying and renovating homes | More personalized and unique renovations, sometimes of lower quality | Influence of television and desire for individual expression |
| Soft power pavillonnaire in France | Shift towards suburban living | Evolution of suburban areas with new demographics and lifestyles | Desire for space and connection with nature |
| Reinvention of housing | Need for collective solutions and resource management | Increase in co-living, intergenerational housing, and cooperative housing | Societal and environmental challenges, desire for social connection |