One sec is an app designed to address the problem of unconscious social media use by forcing users to take a deep breath and think before opening social media apps. It has been proven to decrease app consumption by 57% on average and increase life satisfaction. Studies have shown that excessive social media use is associated with psychological distress, depression, and anxiety. One sec aims to break these habits by delaying access to social media, reducing the instant gratification of dopamine. The app also offers features such as setting intentions, blocking social media during concentration sessions, and providing alternative activities. It is a tool for long-term behavior change and focuses on user privacy.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| one sec app helps reduce unconscious social media use | From unconscious social media use to mindful use | Decreased social media consumption, improved well-being | The need for improved digital well-being and reducing distractions |
| High social media use associated with psychological distress | From high social media use to improved well-being | Increased awareness of the negative effects of social media | Focus on mental health and well-being |
| Majority of young adults have problematic internet use | From problematic internet use to healthier internet habits | Increased awareness and interventions for internet addiction | Recognition of the negative impact on mental health |
| Apps triggering dopamine release with instant gratification | From reliance on instant gratification to mindful engagement with apps | Reduced dependence on short-term dopamine highs | Shift towards more intentional and conscious technology use |
| “one sec” app helps establish intentions for using social media | From mindless scrolling to intentional social media use | Increased mindfulness and intentional technology use | Desire for more purposeful and focused technology use |
| Visualizing progress and comparing data in “one sec” app | From lack of awareness to data-driven progress tracking | Increased motivation through visualized progress tracking | Desire for accountability and measurable results |
| “one sec” app provides alternative suggestions for social media use | From mindless social media use to healthier alternatives | Increased awareness and options for healthier activities | Focus on overall well-being and personal growth |
| Privacy and data security in “one sec” app | From concerns about data privacy to secure app usage | Increased trust and control over personal data | Focus on privacy and data protection |
| Free app setup and testing before purchasing | From uncertainty to informed decision-making | Increased confidence and satisfaction with app purchase | Customer satisfaction and trust in the product |
| Research and studies on the impact of social media use | From limited understanding to evidence-based strategies | Improved understanding and interventions for social media use | Emphasis on research and evidence-based practices |