Héloïse Arnold took a train trip to Scotland this summer, benefiting from a “responsible travel time” day offered by her employer to offset the long journey. This choice significantly reduced her carbon footprint compared to flying. The start-up she works for, Vendredi, promotes environmentally friendly travel practices and has seen one-third of its employees utilize similar programs. Furthermore, the company Ubiq has pioneered additional travel days for employees, encouraging more eco-friendly commuting options.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Trains prioritized over air travel | Shift from air travel to train | Increased eco-friendly travel options | Environmental consciousness |
| Companies offering travel time incentives | Introduction of responsible travel | Standard practice in corporate travel | Corporate responsibility and values |
| Reduction of carbon footprint | Decrease in carbon emissions | Significant reduction in travel impact | Climate change mitigation |
| Employee engagement in eco-travel | Enhanced employee support programs | Higher employee participation in green travel | Employee well-being and sustainability |
| Innovative travel policies by start-ups | Emergence of eco-responsible travel | More companies adopting similar policies | Societal demand for sustainable options |