The beauty industry is increasingly focusing on mental health, with consumers seeking products that enhance well-being and address psychological issues. As mental wellness becomes a priority, brands are developing holistic beauty routines that promote relaxation and community, utilizing ancestral and holistic remedies. The concept of PSYCARE is emerging, influencing all beauty categories, from skincare to fragrance, by emphasizing emotional support and mindful self-care. Innovations such as psychedelic micro-dosing are gaining attention for their potential benefits. The evolving role of fragrance is shifting towards enhancing psychological well-being rather than merely serving as a status symbol. A symposium on PSYCARE is set for January 31, 2023, to further explore its impact on the beauty industry.
| name | description | change | 10-year | driving-force | relevancy |
|---|---|---|---|---|---|
| Emergence of PSYCARE | The rise of PSYCARE as a distinct beauty category focusing on mental health. | From traditional beauty products to those prioritizing mental wellness. | Beauty products will be primarily designed to enhance mental well-being alongside physical appearance. | A growing global awareness and prioritization of mental health issues among consumers. | 5 |
| Holistic Beauty Practices | Brands are integrating holistic and ancestral remedies into beauty routines. | Shift from purely aesthetic beauty to holistic well-being practices. | Beauty routines will increasingly incorporate holistic elements, enhancing emotional and physical health. | Consumer demand for experiences that promote overall well-being and mindfulness. | 4 |
| Normalization of Loneliness Discussion | Loneliness is being openly addressed in beauty communities and products. | From taboo to a recognized issue prompting community-building and product innovation. | Beauty brands will actively foster communities, reducing feelings of loneliness through shared experiences. | Increased awareness of mental health, leading to a need for connection and community. | 4 |
| Rise of Psychedelic Wellness | Interest in psychedelics for mental health is influencing beauty and wellness sectors. | From conventional treatments to exploring psychedelics for psychological benefits. | Psychedelic-inspired treatments will be integrated into beauty products, enhancing mental health support. | The search for innovative solutions for mental health challenges. | 3 |
| Dopamine Colors in Beauty | The trend of using color to boost mood is influencing beauty product design. | From traditional color palettes to those impacting psychological well-being. | Beauty products will be designed with colors specifically chosen to enhance mood and mental wellness. | The intersection of psychology and color theory in consumer preferences. | 4 |
| Evolution of Fragrance Purpose | Fragrance roles are shifting from status symbols to tools for mental wellness. | From fashion-oriented fragrance to wellness-focused scents. | Fragrance will be seen primarily as a means to enhance emotional well-being rather than for status. | The rising importance of emotional well-being in consumer choices. | 4 |
| Mindful Self-Care Routines | Make-up and hair routines are evolving into mindful self-care practices. | From superficial beauty routines to those focused on mental health and relaxation. | Self-care rituals involving beauty products will become standard for mental wellness. | The need for consumers to find moments of peace and relaxation in their busy lives. | 5 |
| name | description | relevancy |
|---|---|---|
| Mental Health-Driven Beauty Trends | The beauty industry increasingly focuses on mental health, which could lead to products that make exaggerated claims about psychological benefits. | 4 |
| Commercialization of Psychedelics | The integration of psychedelics in beauty and wellness raises ethical concerns about commercialization and potential misuse. | 5 |
| Loneliness as a Marketing Theme | Addressing loneliness through community around beauty brands may commercialize a serious social issue without providing real solutions. | 4 |
| Superficial Fixes for Deep Issues | The trend of using beauty treatments as a method to cope with deep-rooted mental health issues could detract from seeking professional help. | 4 |
| Quality Control in Holistic Products | As beauty brands embrace adaptogenic herbs and holistic medicine, ensuring the safety and efficacy of these products becomes crucial. | 5 |
| Dopamine Color Misinterpretation | The concept of ‘dopamine colors’ in beauty could lead to misunderstandings about color psychology and its effects on mental health. | 3 |
| Impact of Social Media on Mental Wellness | The rise of beauty products focused on mental well-being could contribute to the already heightened stress and unrealistic standards set by social media. | 5 |
| name | description | relevancy |
|---|---|---|
| Mental Wellness Prioritization | Consumers are increasingly prioritizing mental wellness, seeking beauty products that enhance psychological health and stress management. | 5 |
| Holistic Beauty Approach | Brands are adopting a holistic approach to beauty that emphasizes mental and emotional well-being, drawing on ancestral and holistic medicine. | 4 |
| Community Building in Beauty | Brands are addressing loneliness by fostering community and connection among consumers through shared experiences and emotional engagement. | 4 |
| Mindful Self-Care Routines | Beauty routines are evolving into mindful self-care rituals that promote relaxation and personal focus. | 5 |
| Integration of Psychedelics in Wellness | The potential incorporation of psychedelics into beauty and wellness as a means of emotional support and mental health treatment. | 4 |
| Dopamine Color Concept | The trend of ‘dopamine color’ is gaining traction in beauty, where color choices impact mental well-being. | 4 |
| Evolving Role of Fragrance | Fragrance is shifting from a status symbol to a tool for psychological well-being and self-harmony. | 5 |
| Celebratory Well-Being Rituals | Skin and personal care are being used as vehicles for premium rituals celebrating mental well-being and stress relief. | 4 |
| description | relevancy | src |
|---|---|---|
| A beauty category focusing on mental wellness, integrating psychological benefits into beauty routines and products. | 5 | b396d58ff64cbfdfe136c278b263ee5a |
| Utilizing psychedelics in mental health treatments, with potential applications in beauty and wellness. | 4 | b396d58ff64cbfdfe136c278b263ee5a |
| The concept of colors that boost mood and well-being, influencing beauty product trends. | 4 | b396d58ff64cbfdfe136c278b263ee5a |
| Integrating ancestral and holistic medicine practices into beauty products for psychological and physical wellness. | 4 | b396d58ff64cbfdfe136c278b263ee5a |
| Shifting the role of fragrance towards enhancing psychological well-being and self-confidence. | 4 | b396d58ff64cbfdfe136c278b263ee5a |
| name | description | relevancy |
|---|---|---|
| Mental Health in Beauty | Mental health issues are becoming a focal point in the beauty industry, leading to the emergence of products aimed at enhancing psychological well-being. | 5 |
| Holistic Beauty Trends | A shift towards holistic beauty approaches, incorporating ancestral and traditional remedies to improve mental wellness and relaxation. | 4 |
| Community Building in Brands | Brands are addressing loneliness by fostering community and connection among consumers through products and experiences. | 4 |
| Psychedelic Treatments in Wellness | The potential incorporation of psychedelics in beauty and wellness for mental health support is gaining attention and interest. | 5 |
| Dopamine Color Trends | The trend of using colors that enhance mood and mental well-being is emerging in beauty products, influenced by the concept of dopamine color. | 4 |
| Evolving Role of Fragrance | Fragrance is shifting from a status symbol to a tool for psychological well-being and self-harmony, increasing demand for feel-good scents. | 4 |
| Premium Self-Care Rituals | Consumers are gravitating towards premium rituals in beauty routines, using them as a means to manage stress and celebrate mental well-being. | 4 |