The text discusses the increasing impact of mental health issues on consumers worldwide and how it is shaping the beauty industry. It highlights the importance of prioritizing mental health and the demand for beauty products and routines that enhance well-being and address stress. Brands are actively seeking to lift consumers’ mood and spirit by incorporating treatments rooted in ancestral and holistic medicine. Loneliness is also being directly addressed through community-building and scents that positively impact emotions. The text explores the potential inclusion of psychedelics in beauty and wellness and how the demand for PSYCARE will drive all beauty categories.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Mental health issues affect beauty industry | Mental health prioritized in beauty routines | Beauty products enhance psychological health and well-being | Desire for joy and peace of mind |
| Loneliness addressed in beauty routines | Beauty routines create moments of relaxation and focus | Beauty routines promote community and emotional well-being | Desire for connection and emotional support |
| Psychedelics entering beauty and wellness | Beauty brands emphasize treatments that soothe body and mind | Beauty products incorporate psychedelics for healing | Potential for treating psychological conditions |
| PSYCARE movement drives all beauty categories | Beauty categories driven by mental well-being trends | Beauty products contribute to mental well-being | Recognition of beauty industry’s social function |
| Color cosmetics and hair color contribute to mental well-being | “Dopamine color” influences beauty color categories | Make-up and hair color become mindful self-care routines | Color affects our brains and mental well-being |
| Skin and personal care evolve towards well-being rituals | Functional care products used for premium body and skin rituals | Skin and personal care promote mental well-being | Desire for well-being rituals and relaxation |
| Fragrance evolves towards well-being and self-confidence | Fragrance focuses on feel-good moments and psychological well-being | Fragrance boosts mental wellness and self-confidence | Shift away from self-expression and social status |
| PSYCARE symposium explores influence on beauty categories | Symposium examines how PSYCARE influences beauty industry | Insight into future changes in beauty industry | Exploration of mental health trends and their impact |