Generation Z, consisting of individuals born between 1997 and 2012, is reported to be unprecedentedly rich compared to previous generations like Millennials and baby-boomers. With at least 250 million Gen Z-ers in the rich world, about half of them are already working in jobs. In the average American workplace, the number of Gen Z-ers is about to surpass that of full-time baby-boomers, indicating a shift in workforce demographics. As Gen Z becomes more influential, it is important for companies, governments, and investors to understand this generation and its impact on various sectors.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Generation Z is unprecedentedly rich | Wealth shift | Gen Z’s financial influence grows | Economic opportunities and technological advancements |