Futures

The Rise of AI-Generated Characters: How People are Hiring Out Their Faces for Marketing, (from page 20221228.)

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Summary

A 23-year-old student in Israel, Liri, has hired out her likeness to a startup called Hour One, which creates AI-generated characters for marketing videos. This technology allows companies to produce videos featuring lifelike representations of individuals without needing to reshoot footage, significantly reducing production costs. Hour One has around 100 characters, primarily young women, and works with various clients, including language schools. While Liri receives micropayments for each video using her likeness, experts warn that such technologies could diminish traditional acting roles and raise ethical concerns regarding the use of personal likenesses. Hour One claims to have ethical guidelines to avoid controversial content, and Liri trusts the company to use her image responsibly.

Signals

name description change 10-year driving-force relevancy
Hiring Out Faces for Marketing Individuals can license their likenesses for AI-generated content. Shift from traditional acting roles to digital likeness licensing for marketing. In 10 years, many people may generate income solely by licensing their likenesses for digital content. The demand for scalable digital content production drives individuals to monetize their likenesses. 4
Automation in Video Production AI technology reduces the need for human actors in video production. Transition from using human actors to AI-generated characters for video content. The role of actors may diminish, with AI characters becoming the norm in marketing. Companies seeking efficiency and reduced production costs are pushing for automation. 5
Ethics in AI Likeness Use Concerns arise over control and ethical usage of personal likenesses in AI. Shift from uncontrolled use of likenesses to more ethical standards and protections. Stricter regulations may emerge around the use of personal likenesses in AI. Public concern over privacy and ethical use drives demand for regulation. 4
The Rise of Digital Characters Companies are creating a diverse range of AI characters for various uses. Shift from a few actors to a large pool of diverse AI characters in media. In 10 years, digital characters may dominate marketing and education sectors. The push for representation and diversity in media content drives character creation. 3
Micropayments for Content Licensing Individuals receive micropayments for the use of their likenesses in videos. Transition from traditional acting salaries to micropayment models for likeness use. New economic models may emerge around micropayments for digital content creators. The digital economy’s evolution favors flexible payment structures for content use. 3

Concerns

name description relevancy
Exploitation of Personal Likeness Individuals may lose control over the usage of their likeness in marketing without adequate compensation or consent safeguards. 5
Devaluation of Traditional Acting Careers The rise of AI-generated characters may significantly reduce job opportunities and wages for human actors in the marketing sector. 5
Ethics in AI Usage Deepfake technology can create ethical dilemmas around fake representation and potential misuse in objectionable content. 4
Market Monopolization Companies that dominate the technology could monopolize the industry, limiting opportunities for smaller or diverse creators. 4
Consumer Trust Issues The use of AI avatars may lead to distrust among consumers regarding authenticity and truthfulness of the represented individuals. 4
Automation of Human Jobs The rapid adoption of AI technologies could lead to widespread job displacement across various sectors. 5
Surveillance and Privacy Risks The technology could be misused for surveillance or creating unauthorized deepfake content, infringing on individual privacy. 5

Behaviors

name description relevancy
Digital Likeness Employment Individuals are monetizing their facial likenesses for use in AI-generated marketing content, creating new income streams. 4
AI Character Creation Companies are generating AI-powered characters based on real people’s likenesses for video production, changing content creation dynamics. 5
Gig Economy Expansion People are increasingly engaging in multiple part-time jobs across different sectors and countries, facilitated by technology. 4
Reduced Human Roles in Content Production Automation and AI are diminishing traditional roles in video production, impacting employment for actors and related jobs. 5
Trust in AI Ethics Individuals are expressing trust in companies to ethically use their likenesses, despite potential risks and concerns. 3
Micropayment Systems for Digital Work Individuals receive micropayments for content featuring their likeness, reflecting a shift in compensation models in the gig economy. 4
Diverse Character Representation Companies aim to create a diverse pool of digital characters to reflect real-world demographics in marketing materials. 4

Technologies

name description relevancy
AI-powered Characters Characters based on real people that can deliver scripted content in videos using AI technology. 5
Deepfake Technology Manipulation technology to create realistic video content by merging real footage with AI-generated personas. 5
Text-to-Speech Software AI software that converts written text into synthetic speech for video characters. 4
Digital Receptionists AI avatars that interact with visitors, replacing human receptionists in various settings. 4
Micropayment Systems for Digital Content Use A payment model where individuals earn small payments when their likeness is used in videos. 3

Issues

name description relevancy
Digital Likeness Monetization Individuals are renting out their faces for AI-generated content, creating new income streams but raising ethical concerns. 4
Impact on Employment Deepfake technology may reduce traditional roles in acting and content creation, affecting job security and wages. 5
Ethical Use of AI The potential misuse of individuals’ likenesses in controversial or unwanted contexts raises ethical and legal questions. 5
Automation in Content Production AI’s ability to automate video production may disrupt existing industries and change the nature of creative work. 4
Control Over Personal Image Concerns about individuals losing control over how their likeness is used in digital media, impacting personal branding. 4
Regulation of Deepfake Technology The rise of deepfake tech may necessitate new regulations to protect individuals and ensure ethical usage. 5
AI in Marketing and Education The growing use of AI characters in marketing and educational content could reshape these industries significantly. 4