This article discusses the issue of public restroom access in the U.S. and the lack of well-maintained and plentiful free-use bathrooms. It explores various attempts to address this problem, including the use of high-tech, self-cleaning portable toilets and a new venture called Flush, which aims to rent out restrooms in cafés, restaurants, hotels, and other high-traffic areas. Flush operates as a double-sided marketplace for bathrooms, allowing business owners to list and rent out their restrooms while users can find and book available facilities through an app. The article raises concerns about the feasibility and acceptance of paying for restroom use, particularly in emergencies, and compares Flush to previous attempts at renting out restrooms. Additionally, it discusses the potential impact of such platforms on those who cannot afford to pay for restroom access and the role of government in providing public restrooms.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Flush launches as a service to rent out business-owned restrooms | From limited and poorly-maintained public restrooms to rented business-owned restrooms | More access to clean and well-maintained restrooms in high-traffic areas | Demand for clean and accessible restrooms in public spaces |
| Flush utilizes a web-based app to connect users with available bathrooms | From manual search for public restrooms to digital reservation system | Greater convenience in finding and reserving restrooms through a mobile app | Advancements in technology and the desire for convenience |
| Flush incorporates a rating system and explores insurance options for restroom rentals | From no accountability for restroom usage to rating system and insurance coverage | Improved restroom cleanliness and compensation for damages caused by guests | To ensure restroom hygiene and protect businesses from potential damages |
| Flush plans to open exclusive entrances for customers to bypass lines and cover charges | From waiting in lines and paying fees to exclusive entrances for Flush users | Enhanced customer experience with shorter wait times and waived fees | To attract more customers and improve customer satisfaction |
| Flush faces potential challenges in logistics and queue management | From manual management of restroom access to potential use of smart locks for self-service | Streamlined access to restrooms without requiring staff intervention | To improve efficiency and reduce administrative burden |
| Flush raises concerns about equity for those who cannot afford to pay the fee | From free access to restrooms to introducing fees that may pose a barrier | Potential impact on homeless populations and those with limited financial resources | To provide an alternative solution to public restrooms and ensure cleanliness and reliability |
| Flush aims to provide a clean and reliable solution for accessing restrooms | From limited availability and poor cleanliness to clean and reliable restrooms for all | Improved access to clean and reliable restrooms in various locations | Desire to provide necessary amenities and services to meet customer needs |