California has enacted two new bills aimed at protecting actors and performers from the unauthorized use of AI-generated replicas of their likeness or voice, expanding protections beyond just Hollywood. Governor Gavin Newsom emphasized the importance of these regulations as they set a precedent for AI legislation nationwide. The laws prohibit the cloning of deceased actors without estate permission and enhance existing safeguards by requiring explicit consent for AI replication. Additionally, there are new restrictions on the creation and distribution of AI deepfakes intended to mislead voters. The future of AI regulation in California remains uncertain as another significant bill awaits approval that could hold tech companies accountable for their AI outputs.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| New AI protection laws for performers | From unprotected to legally protected | Broader performer protections across various sectors | Need for ethical standards in AI deployments |
| Bill protects consent for digital replicas | From exploitation to explicit consent | More control for individuals over their likeness | Demand for individual rights in digital environments |
| Regulations on AI deepfakes in elections | From free use to regulated information | Reduced misinformation in political campaigns | Desire for electoral integrity and public trust |
| Potential responsibility of tech companies | From unaccountable to accountable | Increased accountability for AI outputs in the industry | Balancing innovation and social responsibility |
| Influence of California on national laws | From local to potential national impact | Nationwide standard for AI protections may emerge | Precedent-setting legislation driven by California’s influence |