National Geographic magazine, like an endangered species, has been struggling in an unforgiving ecosystem. The magazine has experienced a series of cutbacks, including layoffs and the elimination of the audio department. In an effort to reduce costs, the print publication will no longer be sold on newsstands in the United States. The decline of print media and the rise of digital news and information have contributed to the magazine’s challenges. Despite these difficulties, National Geographic remains widely read, although its subscriber base has decreased. The magazine’s decline can be traced back to corporate reshufflings and a partnership with 21st Century Fox.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| National Geographic magazine facing decline | From print to digital | More emphasis on digital content | Decline of print media and rise of digital media |
| Layoffs and editorial staff cutbacks | Reduction in staff and outsourcing | Increased reliance on freelancers and editors | Cost-cutting measures and ownership changes |
| End of print publication sales in the US | No more print sales on newsstands | Greater focus on digital distribution | Cost-cutting and shift towards digital platforms |
| Decline in subscribers | Decrease in subscribers over time | Shift towards digital subscriptions and readership | Decline of print media and changing consumer preferences |
| Partnership with 21st Century Fox and Disney | Change in ownership and corporate structure | Influence of corporate partners on magazine content | Financial considerations and strategic partnerships |
| Realigning key departments for engagement | Restructuring to deepen reader engagement | Focus on audience engagement and revenue generation | Meeting changing reader demands and financial goals |