FKA Twigs has developed her own deepfake called “AI Twigs” to handle her online social media interactions while she focuses on her art. She believes that regulated AI is beneficial in the creative space and can be a valuable tool for artists. Twigs plans to use AI Twigs to correspond with her fans and emphasize the importance of protecting creative and intellectual rights. She will testify to the Senate Judiciary Subcommittee on Intellectual Property to advocate for the regulation of AI and the safeguarding of artists’ livelihoods. Warner Music Group’s CEO also supports the enforcement of intellectual property rights and deterrence measures against unethical AI use.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| FKA Twigs developed her own deepfake | Adoption of AI in the creative space | Artists using AI clones to handle online interactions while focusing on their art | Protection of creative and intellectual rights |
| Advocacy for regulated AI in the creative industry | Policy and regulatory change | Introduction of regulations to safeguard creative and intellectual rights in the use of AI | Concerns about violation of human essence and artistic integrity |
| Testimony to Senate Judiciary Subcommittee | Advocacy for legislative action | Development of enforceable intellectual property rights and deterrence measures against unethical AI use in the creative industry | Protection of creative and intellectual rights, deter unethical use of AI |
| Advocacy for NO FAKES Act | Policy and regulatory change | Introduction of legislation to nurture originality, foster art, and prevent the spread of deepfakes | Protection of creative and intellectual rights, promotion of original content |
| Warner Music Group’s CEO advocating for legislation | Advocacy for legislative action | Push for legislation to protect likeness and voice rights, respect First Amendment principles, and deter unethical AI use | Protection of creative and intellectual rights, deter unethical use of AI |