Eat Just, a foodtech company, is considered a pioneer in the alternative protein space. The company has faced both praise and criticism for its attempts to disrupt the meat and eggs markets. Its founder, Josh Tetrick, is known for his ability to raise capital, but some question the company’s ability to turn a profit. Despite the challenges, Tetrick remains optimistic about the future of cultivated meat and the potential for it to replace traditional animal agriculture. However, funding for foodtech companies has decreased recently, and the industry faces technical and engineering challenges in scaling up production. Eat Just is focused on the path to profitability and may eventually go public with its plant-based egg and cultivated meat divisions.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Eat Just faces scrutiny and skepticism | Potential shift from loss-making novelty to commercially viable alternative | Eat Just becomes a leading player in alternative protein industry | Investment potential and desire for success in the foodtech industry |
| Eat Just’s history of boardroom tensions and financial troubles | Instability and challenges for the company | Improved leadership and financial stability | Strategic thinking and adaptability of Josh Tetrick |
| Media coverage of Eat Just has varied over the years | Changing perceptions and narratives about the company | Improved public image and positive media coverage | Continuous innovation and successful product launches |
| Challenges in securing funding for foodtech companies | Fluctuations in funding availability | Funding more closely aligns with consumer demand and product success | Consumer acceptance and market potential for alternative protein |
| Uncertainties and challenges in scaling up cultivated meat production | Difficulty in commercializing large-scale cultivated meat facilities | More cost-effective and efficient methods for cultured meat production | Technical advancements and experimentation in the industry |