Floriography, the language of flowers, has a long-standing tradition as a means of emotional expression. It allows for emotional intimacy and communication through the beauty of flowers. Floriography was highly popular during the Victorian era in England and the US but was forgotten for many years. However, it is now gaining popularity once again. The language of flowers involves the use of specific blooms and colors to convey various emotions and meanings. Understanding the meanings of flowers can enhance the emotional intimacy of sending bouquets. Floriography is a postmodern means of communication that allows us to express emotions in unique ways, similar to how emojis are used in modern messaging.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Revival of floriography as a means of emotional expression | From forgotten tradition to popular practice | Increased knowledge and use of flower symbolism | Desire for deeper and more nuanced emotional intimacy |
| Florists observing customer preferences based on flower meanings | Selection of blooms based on symbolism | Increased understanding and use of flower symbolism | Desire to convey specific meanings and emotions through flowers |
| Different meanings of flower colors and types based on cultural context | Varying symbolism of flowers across different cultures | Increased awareness and appreciation of cultural differences in flower symbolism | Cultural diversity and globalization |
| Floriography as a means of communication in a repressive social environment | Bypassing repressive etiquette through coded messages | Use of flowers as a means of expressing true feelings | Desire to communicate emotions in a subtle and enigmatic way |
| Floriography as a form of self-expression for women in Victorian society | Use of flowers as a means of communication for women | Empowerment of women through the language of flowers | Desire for women to express themselves within societal constraints |
| Floriography as a narrative tool in literature | Use of flowers to convey symbolism and meaning in literature | Continued use of flower symbolism in fiction | Desire to enhance storytelling and convey deeper meanings through flowers |