Virtual humans have become a significant presence in China, partnering with luxury brands like Bulgari, Porsche, Estée Lauder, and Tissot. Chinese tech giants Baidu and Tencent are also developing platforms for the creation of virtual humans. The virtual human market is predicted to reach $440.3 billion by 2031. Liu Yexi and Ayayi are two popular virtual humans in China, known for their aesthetics and luxury brand partnerships. AI-powered virtual influencer Ling has collaborated with various brands and is using AI-generated content. The rise of virtual influencers humanizes them and creates a connection with the audience.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Virtual humans partnering with luxury brands | Integration of virtual humans in ads | More virtual humans in the market | Desire for unique and engaging content |
| Predicted $440.3 billion virtual human market by 2031 | Market growth | Increased market size | Potential for profit and innovation |
| Popularity of virtual human Liu Yexi | Increased popularity of virtual humans | More virtual human influencers | Blend of trends and magical appeal |
| Ayayi’s luxury brand partnerships | Brands using virtual influencers | Increased use of virtual influencers | Ability to convey distinct lifestyle |
| Ling’s AI-generated content | Use of AI in content generation | More AI-generated virtual content | Enhancing humanization and connection |