Tottus Offers Affordable Mammograms for Breast Cancer Awareness Month, (from page 20231111.)
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Keywords
- Tottus
- mammograms
- breast cancer awareness month
- healthcare pricing
- Clínica Internacional
Themes
- breast cancer awareness
- healthcare access
- corporate social responsibility
Other
- Category: health
- Type: news
Summary
Peruvian supermarket chain Tottus has introduced a new initiative for Breast Cancer Awareness month, offering mammograms for just PEN 99 (USD 26/EUR 24), significantly lower than private clinic rates. The process is consumer-friendly: customers pick up a card in-store, pay at checkout, and schedule their appointments with Clínica Internacional. This offer, valid until December 15, 2023, includes results and screening images on a CD within three business days. The campaign, developed by McCann Lima, stands out amidst a trend of brands superficially promoting breast cancer awareness. A recent survey indicated that many consumers recognize insincere corporate efforts, highlighting the importance of genuine contributions to social causes. Tottus’s initiative is positioned as a meaningful benefit, encouraging brands to leverage their resources for real impact.
Signals
name |
description |
change |
10-year |
driving-force |
relevancy |
Affordable Healthcare Initiatives |
Supermarkets are starting to offer healthcare services like mammograms at lower prices. |
Shifting from expensive private healthcare to accessible supermarket services. |
Supermarkets may become primary healthcare access points, influencing healthcare delivery models. |
The need for affordable healthcare options in areas with limited access. |
4 |
Consumer Awareness of Corporate Motives |
Consumers are increasingly aware of brands’ genuine contributions to social causes versus mere marketing. |
From blind trust in brands to critical evaluation of their social initiatives. |
Brands may face pressure to demonstrate authenticity in their social impact efforts. |
Rising consumer skepticism and demand for genuine corporate responsibility. |
5 |
Integration of Retail and Healthcare Services |
Retailers are beginning to offer essential healthcare services alongside products. |
Transitioning from traditional retail to multifaceted service providers. |
Retailers could become central hubs for both shopping and health services. |
The drive to enhance customer experience and meet diverse consumer needs. |
4 |
Concerns
name |
description |
relevancy |
Commercialization of Health Awareness |
Brands may exploit health causes for profit, leading to skepticism among consumers regarding their sincerity and commitment to real change. |
4 |
Access Inequality |
Even with discounted healthcare offerings, disparities in access to essential services may persist, particularly for marginalized populations. |
4 |
Consumer Cynicism |
As consumers grow wary of corporations’ motives, genuine initiatives risk being overshadowed by skepticism and distrust of marketing strategies. |
3 |
Dependence on Private Sector for Healthcare |
The reliance on commercial entities for essential healthcare services may undermine public healthcare systems, leading to potential access issues. |
5 |
Behaviors
name |
description |
relevancy |
Affordable Healthcare Access |
Supermarkets are offering essential health services like mammograms at significantly reduced prices to improve access to healthcare. |
5 |
Seamless Purchase Experience |
Streamlined processes for healthcare services are being integrated into everyday shopping experiences. |
4 |
Consumer Awareness of Corporate Social Responsibility |
Consumers are becoming more discerning about brands’ commitments to social causes, preferring genuine efforts over marketing gimmicks. |
5 |
Value-Driven Purchasing |
Shoppers are increasingly favoring brands that provide tangible benefits or support real causes rather than just promoting social responsibility for profit. |
4 |
Innovative Cause Marketing |
Brands are being challenged to find innovative ways to contribute to social causes that go beyond traditional marketing tactics. |
4 |
Technologies
name |
description |
relevancy |
Affordable Mammogram Services |
Supermarkets offering low-cost mammograms to increase access to essential healthcare services. |
4 |
Streamlined Healthcare Purchase Process |
Integrating healthcare services into retail environments for easier access and convenience. |
5 |
Digital Health Records Delivery |
Providing patients with digital access to their screening results and images. |
4 |
Issues
name |
description |
relevancy |
Democratization of Healthcare Access |
Efforts to make essential healthcare services, like mammograms, affordable and accessible to a broader population, especially in developing regions. |
5 |
Consumer Awareness of Corporate Social Responsibility (CSR) |
Increasing scrutiny by consumers regarding the authenticity of brands’ social purpose initiatives, leading to demand for genuine contributions to social causes. |
4 |
Integration of Retail and Healthcare Services |
The trend of retail businesses, like supermarkets, integrating healthcare services into their offerings to enhance customer value and accessibility. |
4 |
Impact of Marketing on Social Causes |
The dual role of marketing in promoting social causes while also being perceived as opportunistic, raising questions about brand motivations. |
3 |
Public Health Initiatives During Awareness Months |
The role of specific months dedicated to raising awareness about health issues in driving public participation and corporate involvement. |
3 |