Futures

Tottus Offers Affordable Mammograms for Breast Cancer Awareness Month, (from page 20231111.)

External link

Keywords

Themes

Other

Summary

Peruvian supermarket chain Tottus has introduced a new initiative for Breast Cancer Awareness month, offering mammograms for just PEN 99 (USD 26/EUR 24), significantly lower than private clinic rates. The process is consumer-friendly: customers pick up a card in-store, pay at checkout, and schedule their appointments with Clínica Internacional. This offer, valid until December 15, 2023, includes results and screening images on a CD within three business days. The campaign, developed by McCann Lima, stands out amidst a trend of brands superficially promoting breast cancer awareness. A recent survey indicated that many consumers recognize insincere corporate efforts, highlighting the importance of genuine contributions to social causes. Tottus’s initiative is positioned as a meaningful benefit, encouraging brands to leverage their resources for real impact.

Signals

name description change 10-year driving-force relevancy
Affordable Healthcare Initiatives Supermarkets are starting to offer healthcare services like mammograms at lower prices. Shifting from expensive private healthcare to accessible supermarket services. Supermarkets may become primary healthcare access points, influencing healthcare delivery models. The need for affordable healthcare options in areas with limited access. 4
Consumer Awareness of Corporate Motives Consumers are increasingly aware of brands’ genuine contributions to social causes versus mere marketing. From blind trust in brands to critical evaluation of their social initiatives. Brands may face pressure to demonstrate authenticity in their social impact efforts. Rising consumer skepticism and demand for genuine corporate responsibility. 5
Integration of Retail and Healthcare Services Retailers are beginning to offer essential healthcare services alongside products. Transitioning from traditional retail to multifaceted service providers. Retailers could become central hubs for both shopping and health services. The drive to enhance customer experience and meet diverse consumer needs. 4

Concerns

name description relevancy
Commercialization of Health Awareness Brands may exploit health causes for profit, leading to skepticism among consumers regarding their sincerity and commitment to real change. 4
Access Inequality Even with discounted healthcare offerings, disparities in access to essential services may persist, particularly for marginalized populations. 4
Consumer Cynicism As consumers grow wary of corporations’ motives, genuine initiatives risk being overshadowed by skepticism and distrust of marketing strategies. 3
Dependence on Private Sector for Healthcare The reliance on commercial entities for essential healthcare services may undermine public healthcare systems, leading to potential access issues. 5

Behaviors

name description relevancy
Affordable Healthcare Access Supermarkets are offering essential health services like mammograms at significantly reduced prices to improve access to healthcare. 5
Seamless Purchase Experience Streamlined processes for healthcare services are being integrated into everyday shopping experiences. 4
Consumer Awareness of Corporate Social Responsibility Consumers are becoming more discerning about brands’ commitments to social causes, preferring genuine efforts over marketing gimmicks. 5
Value-Driven Purchasing Shoppers are increasingly favoring brands that provide tangible benefits or support real causes rather than just promoting social responsibility for profit. 4
Innovative Cause Marketing Brands are being challenged to find innovative ways to contribute to social causes that go beyond traditional marketing tactics. 4

Technologies

name description relevancy
Affordable Mammogram Services Supermarkets offering low-cost mammograms to increase access to essential healthcare services. 4
Streamlined Healthcare Purchase Process Integrating healthcare services into retail environments for easier access and convenience. 5
Digital Health Records Delivery Providing patients with digital access to their screening results and images. 4

Issues

name description relevancy
Democratization of Healthcare Access Efforts to make essential healthcare services, like mammograms, affordable and accessible to a broader population, especially in developing regions. 5
Consumer Awareness of Corporate Social Responsibility (CSR) Increasing scrutiny by consumers regarding the authenticity of brands’ social purpose initiatives, leading to demand for genuine contributions to social causes. 4
Integration of Retail and Healthcare Services The trend of retail businesses, like supermarkets, integrating healthcare services into their offerings to enhance customer value and accessibility. 4
Impact of Marketing on Social Causes The dual role of marketing in promoting social causes while also being perceived as opportunistic, raising questions about brand motivations. 3
Public Health Initiatives During Awareness Months The role of specific months dedicated to raising awareness about health issues in driving public participation and corporate involvement. 3