The text explores the concept of “The Doc Web,” a creative space for publishing and sharing ideas using Google Docs as a platform. It discusses the author’s journey in experimental publishing, including their zine and the evolution of alternative formats over the years. The author highlights the benefits of Google Docs for low-stakes, real-time collaboration and experimentation, as well as its potential to foster direct engagement with readers. Ultimately, the text advocates for embracing this new form of digital publishing, highlighting its fluidity and opportunities for innovative content creation.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Emergence of ‘The Doc Web’ | Traditional publishing to collaborative | Dynamic living documents widely used | Desire for experimentation in publishing |
| Increase in alternative publishing forms | Printed material to digital, accessible | More interactive and fluid content | Need for engagement beyond social media |
| Growth of public Google Docs | Private content to collaborative spaces | Common tool for publishing projects | Democratization of publishing processes |
| Use of Google Docs for publishing | Static blogs to living documents | Real-time co-creation experiences | Need for immediate feedback in creative work |
| Shift towards low-stakes experimentation | Risk-averse publishing to open sharing | Normalized fluid content development | Comparison against traditional publishing models |
| Creating community through collaboration | Individual recognition to group projects | Enhanced relationships through shared work | Communal engagement and shared experiences |
| Performance aspect in writing sessions | Individual authors to collective performance | Audience involvement in content creation | Fostering creativity and community through live events |
| Concept of a ‘DocLetter’ | Static newsletters to engaging experiences | Blend of newsletter and interactive formats | Innovating the reader-writer relationship |