The narrative describes the journey of two entrepreneurs, Oksana and the author, who find themselves in London after fleeing a war-torn Ukraine. Struggling to establish their footing, they create a quirky concept called ‘Future Delivers,’ a fake delivery company that sends parcels from the future containing advice and artifacts to influential individuals. Their approach includes innovative marketing strategies, such as targeting ads to deceased individuals on social media to reach their desired audience. Despite the challenges and humorous setbacks, they manage to engage several high-profile companies, receiving both interest and cease-and-desist letters. The story explores themes of creativity, resilience, and the unpredictable nature of entrepreneurship.
| name | description | change | 10-year | driving-force | relevancy |
|---|---|---|---|---|---|
| Creative Problem-Solving in Adversity | Starting a fake delivery company as a response to war and financial crisis. | Shift from traditional job searching to unconventional, creative approaches due to crises. | More entrepreneurs may adopt creative, unconventional methods to find clients and solve problems during crises. | Growing instability and crises prompting individuals to innovate and adapt in their professional lives. | 4 |
| Use of AI for Personalized Marketing | Utilizing AI to create personalized messages and experiences for potential clients. | Transition from generic marketing tactics to highly personalized, AI-driven interactions. | AI might dominate marketing strategies, creating tailored experiences based on individual data. | Advancements in AI technology enabling more sophisticated personalization in marketing. | 5 |
| Nostalgia and Future Imagining | Creating products that blend nostalgia with futuristic concepts, like sending messages from the future. | Emerging trend of combining past experiences with future predictions in marketing and storytelling. | Nostalgic branding could become a norm, creating deeper emotional connections with consumers. | Desire for connection through shared experiences and future aspirations in a fast-changing world. | 4 |
| Dark Humor in Marketing | Using morbid humor, such as targeting deceased individuals in advertising strategies. | Shift towards edgier, more unconventional marketing strategies to capture attention. | Marketing might increasingly embrace darker humor to stand out in crowded markets. | The need for brands to differentiate themselves in a saturated advertising landscape. | 3 |
| Blurring Lines between Reality and Fiction | Creating a fictional company that delivers messages from the future blurs reality and creative storytelling. | Transition from clear-cut marketing to immersive, narrative-driven experiences. | Brands may increasingly adopt storytelling techniques that blend reality and fiction to engage audiences. | Consumer desire for deeper engagement and immersive experiences in marketing. | 4 |
| AI-generated Content Proliferation | The use of AI to generate personalized content like videos and images for marketing. | Growing reliance on AI for content creation in marketing and communications. | AI-generated content could become standard in marketing, enhancing personalization and engagement. | Rapid advancements in AI technology enabling high-quality content production at scale. | 5 |
| name | description | relevancy |
|---|---|---|
| Ethical Implications of AI in Marketing | Using AI to create fake personas and manipulate emotions for marketing purposes raises ethical concerns. | 4 |
| Privacy and Data Security | Collecting and using data from deceased individuals for targeted advertising poses significant privacy and ethical issues. | 5 |
| Mental Health Impact | Engaging with patients through potentially trauma-triggering experiences (like using dead people) could have negative mental health effects. | 4 |
| Legality of Marketing Techniques | Creative marketing strategies that involve deception may breach advertising laws and regulations, resulting in legal consequences. | 5 |
| Cultural Sensitivity and Respect for the Deceased | Using deceased individuals’ social media accounts for targeted ads may be culturally insensitive and disrespectful to their families. | 3 |
| Social Media’s Role in Death Awareness | The rise of deceased accounts on social media impacts how society perceives death and digital legacies. | 3 |
| name | description | relevancy |
|---|---|---|
| Creative Problem-Solving | Developing innovative solutions, like a fake delivery service, to adapt to unexpected life changes. | 5 |
| Utilizing Digital Marketing Unconventionally | Leveraging unique advertising strategies, such as targeting deceased Facebook accounts, to reach specific audiences. | 4 |
| Themed Brand Experiences | Creating immersive experiences around a brand, such as a delivery from the future, to engage clients and generate interest. | 4 |
| AI-Assisted Personalization | Using AI technology to personalize communication and experiences for clients, enhancing emotional connections. | 5 |
| Nostalgia and Futurism in Marketing | Combining nostalgic elements with futuristic concepts to create unique marketing propositions. | 4 |
| Crisis-Inspired Entrepreneurship | Starting businesses or initiatives in response to personal or global crises, demonstrating resilience and adaptability. | 5 |
| Engaging with Clients through Mystery | Building anticipation and intrigue in client interactions by using cryptic messaging and surprise elements. | 4 |
| Feedback Loops in Communication | Encouraging ongoing dialogue with clients through interactive experiences, such as video replies. | 4 |
| description | relevancy | src |
|---|---|---|
| Using AI to clone voice and appearance for personalized video messages. | 5 | f675aa7939be7b6b2cc6696655553e34 |
| Mechanisms that activate electronic devices upon physical interaction, like opening a box. | 4 | f675aa7939be7b6b2cc6696655553e34 |
| Envelopes that use holographic technology to enhance the presentation of delivered items. | 4 | f675aa7939be7b6b2cc6696655553e34 |
| Using unique targeting strategies for advertising, such as utilizing deceased users to reach specific living individuals. | 3 | f675aa7939be7b6b2cc6696655553e34 |
| Utilizing robots for delivery purposes to enhance efficiency and branding. | 3 | f675aa7939be7b6b2cc6696655553e34 |
| Creating content, like pictures or videos, using AI technology for creative and marketing purposes. | 4 | f675aa7939be7b6b2cc6696655553e34 |
| Packaging that engages users through interactivity, such as activating videos or messages when opened. | 4 | f675aa7939be7b6b2cc6696655553e34 |
| name | description | relevancy |
|---|---|---|
| Impact of War on Global Mobility | The text illustrates the challenges faced by individuals displaced by war, highlighting the need for adaptability and resilience. | 4 |
| Creative Problem-Solving in Crisis | The narrative demonstrates innovative approaches to employment and business creation in response to economic challenges. | 5 |
| Ethics of Digital Marketing | Using deceased individuals’ accounts for targeted advertising raises ethical questions about privacy and consent. | 5 |
| AI and Personalization | The use of AI to create personalized experiences and content reflects growing trends in technology’s role in marketing. | 4 |
| Future of Work and Remote Collaboration | The shift in business landscapes due to crises may lead to new forms of collaboration and work arrangements. | 4 |
| Societal Perception of Death and Digital Legacy | The reference to deceased individuals in marketing strategies points to evolving societal views on death and digital presence. | 3 |
| Experimental Marketing Strategies | The unconventional marketing techniques employed suggest a trend towards more creative and experimental approaches in branding. | 4 |