Personal AI assistants will soon become our primary interfaces to the world. They will know everything about us, making it the easiest way to get things done, but also the easiest way to manipulate us. These AI assistants will serve as our filters for reality, determining what media we consume, what news we read, and what events are highlighted. They will interact with various APIs to act on our behalf and provide curated lists of news, books, music, and more. Influence campaigns will be directed by humans but generated and managed by AI. However, security issues and control over personal AI assistants will be crucial, as they will have a significant impact on individuals’ lives.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| Personal AI assistants as interfaces to the world | Shift from direct engagement to AI intermediaries | Most interactions and information consumption will go through AI assistants | Convenience, personalized experiences, and AI capabilities |
| Influence campaigns targeted at personal AI assistants | AI-generated and managed influence campaigns | Marketing, propaganda, and education targeted at AIs | Ability to shape individuals’ preferences and actions through AI assistants |
| AIs as the main filter for reality | AI-controlled curation of information | AIs determining media, news, events, and recommendations | Personalization and efficiency in managing vast amounts of information |
| AIs augmenting individuals’ abilities | Continuous and bidirectional AI augmentation | AIs enhancing intelligence, creativity, and effectiveness | Personal and professional development, desire for self-improvement |
| Security issues with compromised AIs | Heightened concerns over AI integrity | Significant risks of control and manipulation over individuals | Protecting personal privacy and preventing misuse of AI technology |