I’m Back Film is a revolutionary product that brings the concept of “digital film” to life. It features a 20-megapixel Sony Micro Four Thirds image sensor hidden inside a film canister. This innovative device aims to revive old analog cameras that have been forgotten, providing them with new digital capabilities. The use of a Micro Four Thirds sensor instead of a full-frame sensor ensures excellent image quality at a more affordable cost. I’m Back Film also offers Wi-Fi connectivity and the ability to capture both photos and 4K UHD videos. It aims to inspire creativity in photographers and preserve the history of photography.
| Signal | Change | 10y horizon | Driving force |
|---|---|---|---|
| I’m Back Film reinvigorates analog cameras | Transformation of analog cameras | Increased use of analog cameras | Preserving history of photography, creativity crisis |
| I’m Back Film uses a 20MP sensor in a film canister | Integration of digital technology in analog cameras | More advanced digital sensors in analog cameras | Cost-effectiveness, preserving vintage gear |
| I’m Back Film captures digital images and has Wi-Fi connectivity | Digitalization and instant sharing of analog camera photos | Enhanced sharing capabilities | Social media integration, convenience |
| I’m Back Film aims to inspire fresh approaches in photography | Encouraging experimentation and creativity in photography | More innovative and diverse photography styles | Addressing creativity crisis, pushing boundaries |
| I’m Back Film launches on Kickstarter | Crowdfunding platform for analog camera technology | Increase in analog camera crowdfunding projects | Access to funding, market validation |
| I’m Back Film builds on previous iterations of I’m Back devices | Iterative improvement and innovation in analog camera technology | Advancements in analog camera digitalization | Learning from past experience, market demand |